Monday, January 28, 2013

An Apple Is An Apple But The PC Is A Butterfly

Most tech websites I have seen in recent weeks have been talking about how Apple Inc. stock has been taking a nosedive-- a stock drop considered to be substantial given the company's history in the last decade.  While Steve Jobs was arguably the "creative" and "marketing" force behind Apple and its most profitable products (the iPad being his last before his death), analysts forget that the people engineering and performing the R&D on these devices are alive and well and are most assuredly working on some new splashy innovation as week speak.   Apple and its spin off superpowers like "iTunes" have such a gravimetric hold in their niche that displacing them would be an immensely powerful undertaking.

Apple's stock drop is due to three simple things:
  • The loss of Jobs and the lack of charisma and flare for the products by Tim Cook.
  • The economy-- being as tenuous as it is -- has not afforded the average consumer to bring in any new Apple products or replace existing Apple products with the newer versions. ( I see most of my iPhone 4S friends still using and having no interest to go to iPhone 5.)
  • Samsung, Google, Microsoft, Intel - The other big boys have all been playing nice during the Apple invasion and are now sending products out into the market most cost effective and impressive than currently benchmarked Apple items.  Even RIM (Makers of Blackbery) will be releasing a Blackberry Version 10 mobile device that look to retain the current BB user base and grow it into the market shares of Samsung, Apple, and Android based phones.
I work in a very PC-centric company and I constantly hear about the death of the PC coming on an almost annual basis.  For example, Intel is completely getting out of the motherboard space to focus solely on what they do the best-- processors, chipsets, and helping drive "ultrabooks" and some people are toting this as the first major player to abandon the "PC" market on a key component.

Apple is Apple is Apple.  Apple has always attracted a specific type of user, developed a very rigidly loyal client base, and have managed to keep complete and utter control over their technology.

PCs, however, have started to gestate in new cocoons only to have the PC technology re-emerge in new, and re-purposed applications that are currently inaccessible to Apple due to their inability to play well with others.

PC technology is now driving security efforts, utility systems, transportation systems, interactive desktop displays, and even more crazy applications on the horizon like a fully interactive counter top in your home where you can digitally enjoy data while sipping your morning coffee.    I have even read testimonials from IPad owners who actually use their Droid based tablets (Nexus 7 by ASUS and Google) more than they use the iPad.

PC's and the innovations and legendary modularity they offer are entering cocoons now to emerge as beautiful butterflies of innovation and re-purpose.

Will the clunky desktop PC tower die?  Aesthetically, yes.  But the PC itself will just morph into a form to serve that desktop user in a more effective way.  From what I have seen the PC will BECOME the desktop- that is- built right into the surface of your desk's top.

In today's tight economy it is time for budget conscious companies and consumers to start to re-consider the PC and admit "you've come a long way, baby" just like iPhone users did when they touched their first Samsung Droid based phones and made them now #1 worldwide.

I wouldn't say that anything Apple can do PC can do better but I would definitely say that it all can be done cheaper and with a much more open and broad resource network of support.

Apple is, right now, that Blu-Ray manufacturer desperately clinging to the hope that the PC and its powerful allies don't become Apple's "Netfix" or "Hulu".

Don't cry any tears Apple fans- I'm sure there's an app for that ...which will most likely be written and/or perfected on Android.

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